The Best Retail Workforce Management Platforms 2023-24
In 2023, with customer expectations soaring and digital disruption reshaping the retail landscape, retailers find themselves facing a critical imperative: equipping their frontline sales associates with the best retail workforce management platforms.
Customers now demand personalized and seamless experiences across both physical and digital touchpoints, and retailers are using digital technology to build stronger personal relationships with customers. According to the Sailthru Retail Personalization Index, 71% of consumers say personalization matters. Consumers also tend to shop more with brands that personalize their communications.
This puts tremendous pressure on frontline sales associates, who serve as the face of the brand. To deliver on customer expectations, retailers must equip their frontline with tools to enhance their ability to access product information, provide personalized recommendations, and facilitate smooth transactions, thereby creating a compelling in-store experience. This often means updating or transforming their retail workforce management platforms.
“Organizations face an urgent need to overhaul their tech architecture and operating model to keep pace with the changing landscape,” says McKinsey, whose research shows that empowered sales teams can generate a revenue uplift of up to 10%.
By equipping sales associates with performance enablement tools that integrate customer data and analytics, retailers can unlock valuable insights about individual preferences, purchase histories, and shopping patterns.
Armed with this information, frontline sales associates can curate personalized offers, tailored recommendations, and targeted promotions that resonate with each customer. Such data-driven interactions not only foster loyalty but also create a sense of delight, giving retailers a competitive edge in an overcrowded marketplace.
The right retail workforce management platforms also cultivate cultures of continuous learning and development for frontline sales reps. Traditional training methods fall short in addressing the fast-paced nature of the retail industry. By leveraging performance enablement tools that offer on-the-go training modules and access to a knowledge repository, retailers can equip their sales teams with the skills and knowledge required to adapt to evolving customer expectations.
Research shows that investing in workforce development results in enhanced job satisfaction, reduced turnover rates, and increased overall productivity, ultimately leading to better business outcomes. Retailers who recognize the imperative to provide the most effective retail workforce management solutions will undoubtedly position themselves as industry leaders, poised for sustained success in the evolving retail landscape.
Now let’s jump into an overview of the best retail workforce management platforms for 2023-24.
The Best Retail Workforce Management Platforms 2023-24
WorkJam is a retail enablement platform that focuses on scheduling and communication. Its scheduling tools allow managers to create and manage schedules for their employees, while also providing employees with more control over their own schedules. WorkJam’s communication features allow employees to communicate with each other and with their managers in real-time, improving collaboration and efficiency.
- Comprehensive workforce management features, including scheduling, task management, and communication tools.
- Mobile-first design and user-friendly interface for easy access and engagement.
- Real-time messaging and collaboration capabilities to enhance team communication and coordination.
- Integration with existing systems such as HR and payroll for seamless data flow.
- Advanced analytics and reporting capabilities may be limited, potentially limiting deep insights into workforce performance.
- Customization options might be limited, restricting the ability to adapt the platform to unique business processes.
- Additional training may be required for administrators to fully utilize all features and functionalities.
Rallyware is a sales force enablement platform that services the total frontline workcycle. It uses AI to personalize pathways for each sales rep to drive revenue while consolidating operating costs. With integrated solutions for learning and development, incentives and recognition, and opportunity management, Rallyware’s retail workforce management platform enables the right skills and behaviors for every individual to become a top performer. Its gamification features help to keep the sales force engaged and motivated.
- Continuously improves retail sales associate performance in real time using top performer data.
- Robust performance tracking and analytics capabilities to monitor and assess employee performance to generate measurable business value in real time.
- 24x ROI in year one, with 53% average increase in sales growth post-training.
- Gamification features that promote engagement and motivation among frontline employees.
- Personalized learning paths and training modules to cater to individual needs and development.
- AI-enabled on-demand sales support provides actionable answers to any frontline request.
- Integrates easily with existing systems and platforms.
- May be too robust for smaller-scale enterprises.
- Some features best suited to assisted sales environments.
- Some features best suited to commission-driven environments.
Axonify is a retail workforce management platform that emphasizes employee training. It uses microlearning modules to deliver bite-sized chunks of information to employees, making learning more manageable and digestible. Axonify also uses gamification to increase engagement and motivation among employees. Its analytics dashboard provides managers with real-time insights into employee performance and identifies areas for improvement.
- Microlearning approach with bite-sized training content for improved knowledge retention and engagement.
- Personalized training delivers tailored learning experiences based on individual employee needs.
- Gamification elements to incentivize learning and reinforce positive behaviors.
- Integration capabilities with existing HR and performance management systems.
- Advanced customization options may be limited, limiting the ability to align the platform with specific branding or processes.
- Implementation and setup may require significant initial effort to align content and configure the platform.
- Reporting and analytics features might be basic, potentially lacking in-depth insights for performance evaluation.
Yoobic is a retail enablement platform that offers a range of features, including task management, training, and communication. Its task management tools allow managers to assign tasks to employees and track their progress. Yoobic’s training modules use gamification to make learning more enjoyable, and its communication features allow for real-time collaboration between employees and managers.
- User-friendly mobile app interface for seamless access and engagement.
- Task management and checklist features for improved workflow and productivity.
- Real-time communication and collaboration capabilities to facilitate team interactions.
- Visual merchandising and store audit functionalities for retail-specific needs.
- Learning and training capabilities may be less robust compared to other platforms.
- Integration options with external systems may be limited, potentially requiring manual data transfer.
- Advanced analytics and reporting features might be less comprehensive, limiting deep insights into performance metrics.
Zipline is a retail workforce management platform that focuses on streamlining communication and task management. Its messaging tools allow employees to communicate with each other and with their managers in real-time, reducing the need for emails and phone calls. Zipline’s task management features allow managers to assign and track tasks, ensuring that everyone is on the same page.
- Streamlined communication channels for efficient information sharing across teams.
- Task management and scheduling capabilities for improved workflow and operational efficiency.
- Customizable reporting and analytics features to track and analyze performance metrics.
- Integration options with various HR and workforce management systems.
- Learning and training features may be less advanced compared to other platforms.
- The platform may require additional training or support for administrators to utilize all features effectively.
- Limited scalability options for larger organizations with complex requirements.
Tulip is a retail workforce management platform that combines mobile technology with analytics to improve the customer experience. Its mobile app allows employees to access product information and inventory levels in real-time, helping them to provide better customer service.
- In-depth product information and clienteling features to enhance the customer experience.
- Real-time inventory management and analytics capabilities to optimize stock levels and improve efficiency.
- Integration capabilities with point-of-sale (POS) systems and other retail technologies.
- Customizable workflows and forms for tailored business processes.
- Learning and training features may be less comprehensive compared to dedicated learning platforms.
- Reporting and analytics functionalities might be focused more on inventory management rather than employee performance evaluation.
- Advanced customization options may require technical expertise or additional support.
Choosing the Right Retail Workforce Management Platform
Choosing the right retail workforce management platform requires considering your sales force needs and business alignment. The following criteria is useful for evaluating available solutions:
Scalability: Does this platform scale to meet the needs of the organization, considering factors such as the number of frontline employees, geographic locations, and potential growth?
Feature Set: Does this platform’s features and capabilities align with organizational requirements? Consider aspects such as performance tracking, training and learning modules, communication tools, task management, analytics, and integration options.
Ease of Use: Considering the technical proficiency of frontline sales associates, does this platform reduce the learning curve and increase adoption rates?
Mobile Accessibility: Many frontline sales reps rely on mobile devices for day-to-day operations. Does this platform offer mobile-friendly access to information and tools while on the move?
Customization: Can this platform be customized to align with specific business processes, branding, and unique requirements? Flexibility in customization allows for a tailored solution that addresses your organization’s specific needs.
Integration Capabilities: What is this platform’s ability to integrate with existing systems such as HR, payroll, POS, and workforce management tools? Seamless integration minimizes data silos and streamlines workflows.
Analytics and Reporting: Does this platform have features that provide actionable insights into employee performance, training effectiveness, and overall business impact? The ability to generate customizable reports and track KPIs is crucial for data-driven decision-making.
Support and Training: What level of support and training is provided by the platform vendor? Consider factors such as onboarding assistance, ongoing technical support, and access to resources such as documentation, tutorials, and user communities.
Cost and ROI: Does this platform deliver an impressive ROI based on improved productivity, sales growth, and customer satisfaction? Consider the pricing structure and total cost of ownership, including licensing fees, implementation costs, ongoing maintenance, and potential customization requirements.
Evaluating the best retail workforce management platforms for your organization requires careful consideration, but it’s possible to make informed choices that align with unique requirements, empowering frontline sales associates to drive success in today’s competitive retail landscape.
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