Digital Transformation in Direct Selling: The 2025 Checklist
Social Selling & Influencer Enablement in Direct Sales
The frontline has gone digital. Whether your sellers are on the shop floor, in the field, or managing their own micro-brand, social platforms are now a key channel for influence, engagement, and sales. Traditional selling and static content delivery are giving way to social-led, personality-driven strategies—where every rep can act as an advocate, educator, and brand ambassador.
Social selling and influencer enablement equip customer-facing teams to build trust and drive results across digital platforms. It’s not just about pushing promotions. It’s about helping frontline teams show up with authenticity, tell compelling stories, and create value-based interactions that convert.
This content hub explores how organizations are scaling social selling across distributed teams. Topics include brand-safe content creation, influencer onboarding, platform-specific best practices, social compliance, and KPIs that actually matter. We also highlight how smart tools—like mobile content hubs, automated post scheduling, and AI-generated recommendations—can reduce friction and drive sustainable digital engagement.
Unlocking Direct Selling Retention and Growth
Decoding Distributor Dynamics: How ACN, Plexus, and Xyngular Scale Direct Selling Field Enablement
Direct Selling Leaders on the Modern Distributor Experience
Building an Omnichannel Direct Selling Strategy as a Field Operations Leader
Affiliate Marketing is Changing the Face of Direct Selling: Here’s How
Direct Selling Software in 2024: How Distributor Experience Has Evolved
Disruptive Success: How Agile Start-Up Direct Selling Companies Are Outshining Traditional Giants
3 Must-Haves for a Direct Selling Digital Strategy in 2024
Gig Economy Growth Outlook for 2024: How High Inflation, Higher Interest Rates Affect Gig Work
5 Examples of Gamification for Sales Teams
A Fireside Chat with Direct Selling Trailblazer Drew McDermid
PEPs as a Key to Success in Global Direct Selling Markets
Direct Selling’s Retail Remodel: How Retailers Are Influencing Today’s Direct Selling Innovators
Industry Spotlight: 3 Direct Selling Industry Trends in 2023 and How Technology Can Respond to Them