George Elfond

Chief Executive Officer

George concentrates on business strategy, business development, and operations. He has always been active and passionate about organizing various groups to achieve results around an idea or purpose. Prior to Rallyware, George worked as a strategy consultant at L.E.K. Consulting’s Los Angeles and London offices.

He received his MBA from the Wharton School at University of Pennsylvania and an MPA from Harvard Kennedy School. He received his BS in Electrical Engineering & Computer Science and BA in Applied Mathematics from the University of California, Berkeley.



Mykhaylo Kostandov

Chief Technical Officer

Mykhaylo is responsible for product design, development, and technical management. He loves to build things that make real-world impact, whether they’re coded or glued or duct-taped together. Prior to Rallyware, Mykhaylo has worked on defense R&D projects at Eureka Aerospace, UI/UX framework for internal CRM at Google, and game development at Electronic Arts.

He received his M.Sc. in Computer Science from Brown University and a B.S. cum laude in Computer Engineering from the University of California, Irvine.



Dan O'Marra

Dan O’Marra

Head of Sales

Dan leads Rallyware’s Sales teams to drive results for our customers through innovative, solution-oriented sales approaches and continued strategic consulting. Dan’s focus on emerging trends and data-driven decisions ensure results above expectations. He has over 18 years of sales experience with 7 in the SaaS space. Dan was previously a co-owner for a social media management software provider, Expion, and worked as the Director of Sales for Sound Concepts. Dan has helped many top agencies, franchises, and direct sales companies maximize their marketing spend and activate their employees and customers.

When Dan isn’t focused on our customers, he can be found spending time with his wife and two children hiking the Wasatch front in Utah.


Katia Edrenkina

Head of Customer Experience and Success

Katia leads the customer experience and success teams to ensure Rallyware customers receive massive value and a seamless experience. She relies on her background in strategy consulting and business development to design innovative result-oriented solutions, drive operational excellence and inspire customer success across the company – and she has a proven track record at companies like Samsung Electronics and Danfoss, at NGOs like the Global Green Growth Institute.

She holds two Masters Degrees, in Economics from the Finance University under the Government of Russian Federation and in Non-Profit Leadership from the University of Pennsylvania.


Victor Wang

Victor Wang

Head of Sales and Marketing Operations

Victor ensures that Rallyware’s message is heard loud and clear by our current and future customers. When not broadcasting Rallyware to the world, he enjoys quietly taking cars apart and occasionally putting them back together. Prior to joining Rallyware, Victor worked as an equities trader in New York.

He received his B.S. in Mechanical Engineering from Tufts University.