How Yanbal Scaled Success for 500K+ Beauty Entrepreneurs

Since 1967, Yanbal has been a trailblazer in the direct selling space, empowering women across Latin America to become independent beauty entrepreneurs. With a presence in nine countries and a product portfolio spanning makeup, fragrance, and jewelry, Yanbal fuels its mission through a global footprint – including a design hub in New York and an innovation lab in France. Today, over 500,000 active sellers rely on Yanbal to grow their businesses – and Rallyware to accelerate their success.

The Field Bottleneck: Manual Onboarding, Low Engagement, Slowed Productivity

Yanbal’s leadership team knew they needed to evolve. Despite a passionate and growing sales force, the company faced challenges with low task completion rates, slow onboarding, and inconsistent rep engagement. Key gaps included:

• Low visibility into which reps were active and performing
• Inability to track the ROI of learning and enablement efforts
• A fragmented field experience that lacked structure and motivation

The Rallyware Effect: One App, Many Wins

Yanbal partnered with Rallyware to unify its field sales enablement efforts into one mobile-first, AI-native, intelligent platform – becoming a single destination for tasking, onboarding, training, communications, and performance tools.

Key solution highlights included:

• Automated Activities: AI-driven tasks tied to behavior, rank, and performance thresholds
• Smart Onboarding Journeys: Personalized step-by-step experiences that guide new distributors to productivity from day one
• Two-Way Communication: In-app messaging and communities for quick answers and announcements
• Official Field Sales Companion App: A white-labeled, AI-native mobile app adopted widely by the field

What Changed: Tangible Business Impact in 3 Campaigns

Within the first three campaign cycles post-launch, Yanbal saw measurable results. Rallyware’s data-driven approach didn’t just improve task completion – it drove real sales outcomes:

• 260% average sales growth per campaign among active reps versus their non-active peers.
• 6.8X higher task completion rates among engaged users.
• 2X faster month-to-month sales growth for newly enrolled active distributors.

These weren’t just vanity metrics – they reflected real momentum in the field. Sellers were not only learning more; they were applying that knowledge in ways that directly moved the business forward.

Why It Worked: Precision-Guided Performance

Rallyware didn’t just digitize Yanbal’s training. It embedded intelligent, real-time enablement workflows into every rep’s daily actions. Whether it was helping a new seller place their first order or nudging a top performer toward their next rank, Rallyware made it easier for every distributor to act with purpose – and see results quickly.

By integrating smart tasking, learning, and communications into a unified, easy-to-manage field sales enablement platform, Yanbal saw a measurable lift in engagement and revenue across their distributed field.