There are two primary things that are always the focus for marketing and sales initiatives: the targeting audience’s background and goals (or pain points). This data helps to position your product in the most beneficial way for your customers. The same works for the implementation of L&D initiatives: Data about your employees’ background should be […]

For four years, businesses all around the world have worked towards adopting digital transformation practices in their workplace development or customer services. Rob Whiteman, CIPFA CEO, believes that the digital transformation is more than a revamped website, unified communication, a new CRM system, a Facebook profile or giving employees iPads. “It’s fundamentally changing the way organizations […]