In this webinar, Bill Howe, In-store Experience & Activation Manager at Gibson, and Danny Josephson, Sales Manager at Myagi by Rallyware, reveal how one of the world’s most iconic guitar brands transformed retail staff into passionate brand advocates. They discuss how Gibson builds emotional connections on the shop floor and cultivates product confidence at scale.
The session also explores fresh tactics to boost visibility and sell-through, highlights what top brands are doing differently in 2025, and offers a live Q&A with an iconic brand leader.