Free
Zoom
30 min
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schedule
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Gibson didn’t just train retail staff – they built an army of brand advocates.
Gibson didn’t just train retail staff – they built an army of brand advocates.
Join Bill Howe, In-Store Experience & Activation Manager at Gibson, and Danny Josephson, Sales Manager at Myagi by Rallyware for a live conversation on how one of the world’s most iconic brands is building emotional connection and product confidence on the shop floor at scale.
Our speakers
George Elfond
CEO, Rallyware
Juan Molina
Senior Director, Retail, Rallyware
In this webinar, we'll cover:
- Why the few seconds between a customer picking up a product and deciding to buy it is the moment nobody is currently owning
- What’s broken for both brands and retailers at the point of sale, from trade marketing and sales to store ops and training
- How to think about connecting brand voice, associate readiness, and real-time customer intent at scale