Beyond Product Training: How Relevant, Engaging, and Timely Brand Content Drives Retail Sell-Through

Heather Fencik, Education Manager at major running shoe outfitter Fleet Feet, joins Rallyware’s VP of Sales, Richard Smith, for a conversation about how retailers can collaborate with their brand partners to create, distribute, and ensure the uptake of truly effective training content – content that not only educates, but truly engages associates, and ultimately drives increased retail sell-through. Topics will include:

Thinking about brand training beyond product info
What goes into creating engaging and effective sales training content
How Fleet Feet collaborates with brand partners for great training content
Smart content distribution strategies
Maximizing brand training for higher in-store sales

If you’re unable to attend live, make sure to register to receive a copy of the webinar recording!

Speakers

Heather Fencik

Education Manager, Fleet Feet

Richard Smith

VP of Sales, Rallyware

Beyond Product Training: How Relevant, Engaging, and Timely Brand Content Drives Retail Sell-Through

Beyond Product Training: How Relevant, Engaging, and Timely Brand Content Drives Retail Sell-Through

Speakers

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Beyond Product Training: How Relevant, Engaging, and Timely Brand Content Drives Retail Sell-Through