How Fleet Feet Reached a +140% Increase in Retail Sales

Success Case Study

For sales associates (‘Outfitters’) at running shoe retailer Fleet Feet, guiding customers to the perfect fit is key. Achieving this requires in-depth product knowledge, and the right training content to share a compelling story.

Originating from a single store in Sacramento, California in the 1970s, Fleet Feet has since grown to 250 + locations. The big question for Education Manager Heather Fencik was: how can we inspire Outfitters across regions to consume training content and elevate their performance?

Read the complete case study to learn how Fleet Feet was able to increase sales in their retail shops by:

* Successfully training at scale

* Motivating and engaging employees

* Empowering sales associates to be product experts

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