How pawTree Increased Engagement of its Sales Reps

What we all want from work is to be valued members of a winning team on an inspiring mission.
Graham Weston
Co-founder & Chairman, Rackspace
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How a direct selling company boosted their distributors engagement and increased sales

In the direct selling industry, building and maintaining an engaged volunteer sales force is a challenge – even for a company as uniquely appealing as pawTree. pawTree is a completely new model in the direct selling industry, engaging legions of “petPros” – passionate pet owners who sign up to sell the pawTree products they love. pawTree’s success depends on its petPros getting them the training they need to succeed.

Recognizing that traditional training methods are quickly becoming outdated in today’s digital age, pawTree implemented a customized training program developed by Rallyware to make training effective, fun and rewarding. After just one year, pawTree increased engagement of its petPros by more than three times the standard for the direct selling industry.