JUNIOR MARKETING SPECIALIST

11-21-2019

Location: Canada


As a marketing specialist, you are responsible for developing, publishing and promoting promotion content strategies. You build and deliver compelling, keyword-rich, actionable content, including social media content, prospecting emails, infographics, etc. You are responsible for persona development, proactive outreach campaigns, and continuous organic growth of incoming leads.

Responsibilities:

  • Identify, prioritize and enter the channels to be present on
  • Plan and execute proactive cold outreach to prospects on social media
  • Design and implement social media & email marketing campaigns
  • Suggest improvements in content marketing initiatives to drive traffic, engagement, leads
  • Publish engaging content across channels – content structure, development, distribution, and measurement
  • Monitor SEO and web traffic metrics
  • Analyze and evaluate social media campaigns. Report on traffic generated by the campaigns
  • Stay up-to-date with current technologies and trends in social media. Monitor social space for related topics and conversations.
  • Monitor activities of main competitors in social media

 

Requirements:

  • 3+ years of experience in content marketing for enterprise solutions
  • Proficient with Google and other social media analytics
  • Project management skills and ability to focus on deliverables (engagement, leads, traffic)
  • Excellent analytical skills and structured thinking capability
  • Excellent written and verbal communication
  • Self-driven takes ownership and shows accountability

If you think that this opportunity matches well your experience, skills and what you are naturally good at – please apply with your resume and cover letter at careers@rallyware.com, and we’ll be in touch shortly!